What is SERC?

SERC stands for Social & Environmental Reforestation Collaboration

Planting Trees

A large portion of the Dhofar Forest has disappeared due to overgrazing and climate change. We can stop this development by planting new trees and protecting them, enabling all living species to live and strive in harmony.

Community Engagement

One of the main pillars of the SERC project is community engagement and participation. It is all about working together along with nature and with people, as signified by the term تعاوﻨوا .Consequently, many of the activities undertaking during the project are about awareness creation and learning about trees – their role in the ecosystem, as carbon balancers, as drivers for fertile and healthy soil, as providers of services and value, for nature and for society.

Trees are messengers of peace and prosperity

In the SERC project, trees are planted using a particular water saving technology called Groasis. This approach includes usage of the Waterboxx, a technology particularly effective in arid areas. Water usage is reduced by 90% compared with traditional tree-planting, using irrigation. A sapling put in the ground using the Waterboxx tends to grow at slower rate in the beginning, but as it develops, it roots itself naturally. It manages to trace humidity more effectively which caters for a sustainable growth-path and greater longevity.

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Community engagement | Sustainability | Connecting to UN SDGs

What
is SERC?

SERC stands for Social & Environmental Reforestation Collaboration, or تعاوﻨوا in Arabic – which means working together. It is an afforestation and reforestation program being deployed and developed in close association with local people and organisations. The focus is on Dhofar, in the south of Oman, but the project aims to develop a scalable model that can be applied in other parts of Oman, and in other countries as well. The goals of SERC are to recover lost areas of forestation, reduce desertification, increase soil health, reduce reliance on traditional irrigation practices, increase awareness and implement sustainable land-management practices, open up new opportunities for entrepreneurship and create jobs.

Water Saving Solutions

The trees in the SERC project are being planted with a specific water saving technology called Groasis. It includes usage of the Waterboxx, a technology particularly effective in arid areas. Water usage is reduced by 90% compared with traditional irrigation. It is worth reflecting on the role of water more widely, and how improved water management can contribute to a better world.

Sustainability

Through the activities undertaken in SERC, we support sustainable solutions by restoring eco-systems, revitalizing soil, combatting climate change and restoring local value. The project is pre-registered with the UN FCCC’s Clean Development Mechanism (CDM). It is anticipated that the formal approval process will be completed by 2022.

Native Species

Many of the native species available in Oman have great features and can survive in its natural environment. Among native species you will also find superfoods such as the Moringa tree. In this way the project combines biodiversity, climate balancing and promoting of commercial benefits.

CONTACT US

Beach Commercial Complex BCC
Office:308, Qurum, Muscat, Sultanate of Oman

What is SERC?

Planting Trees

Community Engagement

Trees are messengers of peace and prosperity

What is SERC?

Water Saving Solutions

Sustainability

Native Species

CONTACT US

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What
is SERC?